![]() ![]() High-Low Pricing: In this strategy the pricing is set high but the product is sold with heavy discounts and promotions.Consequently Jio has been able to grab a significant marketshare in spite of being a new entrant in the industry. The prices of services was zero at launch, eventually they were set at a fraction of the existent competition’s prices. Reliance Jio is a perfect example for this strategy. Hence, the price of the product is set very low initially (at launch) so that it can penetrate the market and attract buyers of all segments. Penetrative: This is the strategy in which the focus is on grabbing maximum marketshare.Price of the newly launched iPhone or a Samsung flagship phone is always very high initially and with time we can see the prices fall. Perhaps launch of a new highly anticipated smartphone is an example for this. ![]() ![]() This ensures getting high revenue from all the segment of buyers. Skimming: In this strategy the price for new product is set very high initially (at launch). ![]()
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